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AILake / 2026AI securityIdentity · Motion · Digital

Say it.
Not all of it.

A visual identity for the layer between you and AI. Open to possibility. Selective with information.

Explore the project ↓
AILake
THE BRIEF

Make an invisible
boundary visible.

AILake sits on a user’s computer between their workflow and AI providers. It is designed to keep sensitive information from reaching those providers, with controls for token consumption and usage across browser and app workflows.

The design challenge: express protection without making the brand feel closed. The answer is a system built around selective disclosure.

Client
AILake
Discipline
Brand identity
Visual language
Motion & digital applications
Studio
NOK Studio
01 / THE IDEA

The deeper it goes, the less it shows.

A lake reveals its surface and conceals its depth. We translated that relationship into an image language: familiar scenes become less detailed as they move through layers of pixels. Information remains present, while its specifics become unreadable.

The line 'The deeper it goes, the less it shows.' above a band of pixelated lake.
A foggy forest divided into thousands of rectangles: large where the fog is empty, small where the trees are.
The lake photograph with every column sorted by brightness, from sky blue at the top to dark forest green at the bottom.
The original lake photograph, unprocessed.
One source, multiple degrees of disclosure.Image studies / AILake
02 / THE SYMBOL

A continuous form. A selective edge.

The symbol pairs a curved, continuous body with an open grid. One side holds; the other filters. The same structure becomes a window, an image archive and a recognisable mark at small sizes.

The ailake symbol with its stem made of 32 small blue photographs that lose resolution row by row.
The ailake symbol used as a window onto the lake photograph.
A hand holding a gilded frame in a forest; inside the frame the trees turn into pixels.
The ailake wordmark filled with the sorted colours of the lake.
03 / THE SYSTEM

From a single mark to a shared language.

Four lake-inspired blues, Instrument Sans and a modular pixel grid give the identity a consistent foundation. The grid scales from a favicon to patterns and pictograms; photography brings depth and texture to the precise geometry.

Horizontal, stacked and symbol-only versions of the ailake logo with clear space.
The ailake logo on dark navy, light paper, light blue and a photograph.
The ailake favicon drawn on a 32 by 32 pixel grid, shown at three sizes.
The four ailake blues named Surface, Shallow, Deep and Bed, next to a strip of the sorted lake.
Instrument Sans specimen: Aa, three weights and the full alphabet including Turkish characters.
The ailake type scale from display size down to captions.
A pattern made from the symbol's 4 by 10 stem grid, with cells growing larger towards the bottom.
A wave rendered in two blues as one-bit pixels, crossed by three redaction bars.
An aerial view of forest and water reduced to the four ailake blues.
04 / THE CAMPAIGN

The missing words carry the message.

Redaction becomes the voice of the brand. Each headline makes its point by withholding a detail, turning the product’s purpose into a simple, visible gesture. The language carries across posters, outdoor placements and social formats.

Poster: 'Your [redacted] stays on your laptop.'
Poster over the pixelated lake: 'Ask anything. Share [redacted]'
Poster: 'The [redacted] figure never left the room.'
A large ailake banner lit by spotlights on a building facade at night.
Two ailake posters on the curved wall of a black-and-white underground platform.
A backlit ailake poster in a bus shelter at night.
The campaign as billboard, story and square post.
05 / DIGITAL & PRODUCT

Protection, made understandable.

The digital applications bring the identity closer to everyday use. A website introduces the promise; browser, menu bar and reporting concepts make protected values and usage visible. The same visual language connects the story to the interface.

The ailake website on desktop with the headline 'Say it. Not all of it.'
Two mobile screens of the ailake website.
ailake marking a company name, amount and email in a prompt and keeping three values on the device.
The ailake menu bar panel showing values held today, recent catches and team token usage.
The ailake app icon on a field of the four blues.
A weekly report: 312 values stayed on device, with a daily chart and categories.

Product screens are illustrative design applications. Names, figures and domains shown are placeholders.

06 / IN THE WORLD

A system that travels.

Across stationery, objects and social content, the identity keeps the same balance: calm colour, direct language and a distinctive pixel edge. Different formats, one recognisable idea.

Front and back of an ailake business card.
An ailake staff badge on a lanyard.
A set of ailake stickers on a dark surface.
A navy tote bag printed with the ailake symbol, hanging on a fence.
Three ailake posters on a wall.
The ailake Instagram profile with a grid of case images.
The ailake logo with the line 'Say it. Not all of it.'
Identity & design / NOK StudioPhotography / Unsplash, processed & composited by NOK Studio